Welcome to the Shape it Up website. Shape it Up is an information campaign that was first established on the 26th of August 2006. Shape it Up believes that childhood obesity has increased rapidly over the past ten years and this is why the campaign came about. Our aim is to stop and prevent childhood obesity from continuing. Childhood obesity has become one of the biggest problems in our world and Shape it Up can assist parents and guardians by helping them make the right decisions for their children. On our website we have a lot of valid information about why we believe childhood obesity has increased over the past ten years, the obesity effects on the children, what parents can do to encourage their children to stay healthy, a list of healthy food recipes to try at home and also a page with a variety of support networks and groups that parents can contact at anytime for more information.